In the food and drink space, ‘dupes’ refer to alternative (often, lower cost) products that closely mimic well-known food and…
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Reaching for the stars? How merchandising became the film industry’s golden ticket
In a galaxy far, far, away… in a land also known as Hollywood, George Lucas had a vision: to make…
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Shake, shake, shake: Taylor Swift’s masterclass in rebranding
Taylor Swift is not only a singer, songwriter, and GRAMMY Award-winning artist; she’s also a storyteller, marketer, branding and rebranding…
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