The cosmetics industry is one of the most lucrative in the world. In the UK alone, it has an estimated…
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Trade marks
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Don’t let your IP go up in smoke…
The legalisation of cannabis is a hot topic. Some of the major US states have already, or will soon be,…
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Impact of OEM use on non-use cancellation actions in China
We have previously reported here on the PRETUL case, which confirmed that original equipment manufacturing (OEM) use of a trade…
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Luscious Louboutin: the sole matter of shape marks
The European Court of Justice (ECJ) has clarified that the red sole trade mark did not constitute a shape mark…
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2018 World Cup: FIFA’s determined to keep ambush marketing on the bench
According to FIFA, the 2014 World Cup reached 3.2 billion viewers globally, with more than one billion people watching the…
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If you liked it then you should’ve put IP on it
The importance of considering social media backlash as part of your IP enforcement strategy If you’re ‘Crazy In Love’ with…
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Kicking up a stink: trade marking a smell
The United States Patent and Trade Mark Office (USPTO) has recently granted a trade mark for the scent of Play-Doh….
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GDPR and its impact on online enforcement
The EU General Data Protection Regulation (‘GDPR’) comes into effect on 25 May 2018. It will mean tighter controls on…
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Stop playing Russian roulette with your brand
As somebody who ensures brands are legally protected for a living, my position is obviously going to be that companies…
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Only striking elements in product design ensures IP protection
Protectable ‘innovative’ product designs versus generic ‘innovative’ product designs – a product development warning. What is innovation? According to Gary…
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Rebrand, refresh, and reinvent: automotive keeps its eye on the horizon
It’s the debate that still rumbles on in the industry: was Formula One’s first rebrand in 23 years really necessary?…
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EU issues Draft Agreement on trade marks status post-Brexit
On 19th March 2018 the UK and the European Commission issued a Draft Agreement on the withdrawal of the UK from…
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