In an era where fashion transcends borders, China’s contribution to the fashion industry is undeniable. As China is progressively taking…
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Brand dilution: how to protect your reputation when the competition is using underhand methods
Positive brand reputation is a hard-won process: it generates customer loyalty and ultimately impacts a company’s success. It is no…
Read MoreEasy does it? Resolving trade mark infringement
In yet another David and Goliath dispute, serial licensor easyGroup has launched legal action in the UK High Court against…
Read MoreThe silent epidemic: unmasking the dangers of counterfeit pharmaceuticals
In today’s globalised world, counterfeit pharmaceuticals have emerged as a silent epidemic, endangering the health and lives of millions. The…
Read MoreAddress for Service for Intellectual Property Rights
When the UK left the EU with effect from 1 January 2021, the UK Intellectual Property Office (UK IPO) set…
Read MoreConscious uncomplicating? Is the end to ‘backup’ trade mark filings in China in sight?
Under the current practice of the China National Intellectual Property Administration (CNIPA), the suspension of a trade mark application is…
Read MoreThe exponential rise in counterfeit goods
With an estimated 4.48 billion social media users worldwide, it is unsurprising that counterfeiters, and those promoting counterfeit goods, have…
Read MoreUnder the influence? Protecting your brand on social media platforms
Influencer culture is prevalent across all social media platforms, offering a relatively new and powerful marketing channel for brands. It’s…
Read MoreFour steps to take the heat out of a cease-and-desist letter
It’s the correspondence that no one wants to receive: a cease-and-desist letter, informing the recipient that they are infringing Intellectual…
Read MoreUse it or lose it: maintaining your trade marks
Once your trade mark is registered, you cannot become complacent and assume that it will remain in force for the…
Read MoreThe story of two bulls locking horns
If a drink can give you wings, it can also make you land in formal court proceedings over a perceived…
Read MoreA snowstorm in a gin bottle? M&S IP strategy outmanoeuvres Aldi
As many will already be aware, M&S and Aldi recently called a truce in the viral dispute involving the M&S…
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