Brand Strategy

Food allergies are on the rise around the world. A study in the BMJ found that hospital admissions due to…

Climate change is already having an observable impact on food security through increasing temperatures, changing precipitation patterns, and greater frequency…

Skinimalism: the term coined to describe a growing trend where consumers choose to adopt a pared down, simple routine which…

Even in tough trading times, which many are currently experiencing, retailers still expect a significant increase in spending during the…

Following the death of Queen Elizabeth II, many iconic symbols and titles will now transition to reflect the new monarch…

An estimated 120 billion items of packaging are produced globally every year by the beauty industry, with only a fraction…

For a number of years now, owners of different types of IP rights have been receiving unsolicited mail and invoices…

The Unitary Patent (UP) and the Unified Patent Court (UPC) is now expected to go live in early 2023. The…

The internal combustion engine, or ICE, was undoubtedly one of the greatest innovations of the twentieth century. It made long-distance…

Intellectual Property (IP) law is not something that easily attracts the UK public’s attention. However this changed significantly when the…

The European Patent Office (EPO) and participating European Union countries are in the final stages of establishing the Unitary Patent…

Following the UK’s departure from the EU on the 31st December 2020, the end of the transition period is now…