Overview:
Gustav is an experienced lawyer specialising in intellectual property law, in particular trade mark protection and prosecution. With a background in both private and public sectors, including roles at the Swedish Intellectual Property Office (PRV) and a leading Swedish law firm, Gustav is well-experienced in IP-related issues and advising clients across a wide range of industries. He is recognised for his sharp analytical skills, proactive approach and commitment to protecting and elevating the value of his clients’ IP assets.
Gustav holds a Master of Laws, and an LL.M. in European Intellectual Property Law, both from Stockholm University.
Gustav works across all aspects of trade mark law, including providing registrability advice, conducting clearance searches and handling prosecution actions related to oppositions and cancellations.
Experience:
- Advised on a significant rebrand for a prominent player in the food and beverage sector
- Advised on strategical revisions to product packaging designs to mitigate risks of trade mark infringement
- Contributed on high-profile trade mark proceedings before the Swedish Patent and Market Court (PMD) and the Swedish Patent and Market Court of Appeal (PMÖD)
- Winner of the 2020 MARQUES Lewis Gaze Memorial award for best trade mark law thesis