Overview:

Technically excellent and commercially minded trade mark attorney with a proven track record in delivering commercially driven solutions for clients in a myriad of sectors including sports optics, software & AI, renewable energy, food & drink, and home essentials.

Adept in a wide range of trade mark matters, including negotiating global settlement agreements, devising tailored trade mark filing strategies, and efficiently resolving complex office actions at the UK Intellectual Property Office. A strong negotiator with a natural ability to identify workable solutions that preserve his client’s interests.

Experience:

  • Serving as the main point of contact for an American optical equipment manufacturer, a global manufacturer of flooring and wall cladding solutions, a British manufacturer of car care products, and an international manufacturer and supplier in the foodservice market, tasked with upholding their extensive international trade mark portfolios.
  • Serving as a core member of the prosecution and enforcement team for a global consumer products and home essentials company, including working on numerous contentious and non-contentious issues to protect their longstanding rights all over the world.
  • Conducting detailed portfolio reviews for international clients and SMEs, aligning their IP assets with evolving business needs, market expansions and jurisdictional requirements to strength brand positioning and risk management across multiple regions.
  • Negotiating in numerous global trade mark disputes, which involves a detailed review of the client’s position in the UK and several overseas territories, establishing where the client is in a weaker or stronger position, devising a detailed proposal which best worked for the client and negotiating with the other side to reach a finalised agreement.

Testimonial:

“I have worked with Craig for a number of years, and he is the latest in a line of first-rate Trade Mark Attorneys at Barker Brettell. Craig is always available, responds quickly to queries, explains complex matters clearly and concisely and gives excellent guidance through the mire of searches, applications and/or infringement matters. He has a thorough knowledge of all trade mark matters and all aspects of our business. In any absence for holiday or other reasons, I have every confidence in him advising colleagues unfamiliar with trade mark issues. I look forward to the benefits of working together for a long time!”

Theresa Johnson, Legal Assistant, Altro Limited

 

“Craig has been instrumental in helping us expand and protect our brand not only in the UK but all over the EU. He truly understands our brand, our company values, and, without a doubt, has our backs. Craig, as he likes to says, ‘gives things a good think’, which has saved the day more than once. This type of counsel ensures we are responding vs. reacting to situations and not having to regret them later. Craig’s professionalism and kindness is undefeated in my book!”

Edward J. Kenrick , Director of Legal and Risk Management, Vortex Optics

 

“Thank you for all the help you have given me in building my IP portfolio. Your advice has been invaluable, and I won’t hesitate to recommend the services of Barker Brettell to other aspiring inventors.”

David Gooch, Professional Inventor and Innovation Consultant