Joint event hosted by Barker Brettell LLP and the England China Business Forum
One of our trade mark associates, Lisa King, was invited by the England China Business Forum (ECBF) to talk to a group of West Midland based individuals and businesses, all of whom have an active business interest in China. Lisa talked about the benefits of trade mark registration in China and some of the common pitfalls that can be avoided with some careful forethought and planning. In particular, Lisa focussed on a common issue which many businesses face when trade marks get “lost in translation” upon first entering the Chinese marketplace and the need to therefore create and register a Chinese version of the trade mark. The talk clearly struck a chord with the audience and an interactive question and answer session followed. The evening was then rounded off with some authentic Chinese cuisine accompanied by a very informative and entertaining role play by ECBF sharing insights on Chinese business culture and how it impacts on a range of issues including etiquette and business negotiations.
ECBF is a not for profit organisation based in Birmingham and aims to bring together people who are interested in working, sharing and collaborating with others on business activities between China and the UK. Rhian Banks of Barker Brettell LLP is a member of the ECBF committee.
If you think you could benefit from a similar presentation about trade mark protection in China, please contact Lisa at lisa.king@barkerbrettell.co.uk or, if you are interested in finding out more about the ECBF, please contact Rhian at rhian.banks@barkerbrettell.co.uk
