It’s a bold statement, but according to Statista, the global sports sponsorship market was estimated to be worth over US$97…
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Has Steamboat Willie run out of steam?
As the clock struck midnight and 2023 came to a close, so too did the copyright protection afforded to the…
Read MoreA Board of Appeal decision that makes fashion sense
Position trade mark registrations protect signs in the specific way that they appear on goods. A common example of such…
Read MoreHigh Court approves AI invention as patentable
The High Court has recently issued a significant decision which could make it easier to patent AI inventions at the…
Read MoreIs the EPO pro-biotic? Protecting microbiome-friendly inventions
Purchasing habits across the Western world are evolving, and one of the major drivers of changing Fast-Moving Consumer Goods (FMCG)…
Read MoreWhen fashion meets China: navigating IP protection for your fashion brand
In an era where fashion transcends borders, China’s contribution to the fashion industry is undeniable. As China is progressively taking…
Read MoreBrand dilution: how to protect your reputation when the competition is using underhand methods
Positive brand reputation is a hard-won process: it generates customer loyalty and ultimately impacts a company’s success. It is no…
Read MoreG 1/22 & G 2/22 – substantial changes to assessment of priority claim validity at the EPO
The EPO’s Enlarged Board of Appeal has published its much-awaited decision on G 1/22 and G 2/22 regarding the validity…
Read MoreThe silent epidemic: unmasking the dangers of counterfeit pharmaceuticals
In today’s globalised world, counterfeit pharmaceuticals have emerged as a silent epidemic, endangering the health and lives of millions. The…
Read More2023 Patent Landscape Report: COVID-19-related vaccines and therapeutics
Since the start of the COVID-19 pandemic there have been remarkable research and innovation efforts to fight the SARS-COV-2 virus….
Read MoreUnravelling the mysteries of motor neurone disease
Motor Neurone Disease (MND) is a debilitating neurodegenerative disease that affects the brain and spinal cord, leading to the death…
Read MoreThe exponential rise in counterfeit goods
With an estimated 4.48 billion social media users worldwide, it is unsurprising that counterfeiters, and those promoting counterfeit goods, have…
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